Having your own little corner of the internet is a great idea as a practitioner. But many pracs end up with websites that are complicated, have dozens of pages, or are just difficult to navigate!

In my experience, a simple website is the best type of website a practitioner can have. Let’s have a look at why simple is most effective when it comes to your website.

If you’re a new practitioner, you might not know where to start with marketing your business. One of the best investments you can make is into a website.

But do you need a website when you’re a brand-new practitioner? Or are you better off delaying until you’ve built your business up?

Let’s take a look at the pros and cons of a website for new pracs, and how to find the middle ground.

Does the idea of a niche baffle you? Are you still on the eternal search for the right clients? I hate to break it to you, but your clinic will suffer if you don’t get clear on your ideal client!

The good news? Nailing your niche makes everything easier! Embracing it will make it easier to create content, market yourself and get more of the clients that you dream of working of.

Are you reluctant to embrace the power of tech in your business? A lot of pracs tell me that their tech knowledge is low or even non-existent. But the good news is that even simple tech options can help to boost your business up and bring more clients into your clinic.

Let’s dive into 6 ways that you can use tech to give your business a helping hand.

Does it take you forever to create social media content? Many practitioners struggle to manage their business while still posting consistently to platforms such as Instagram and Facebook.

But the good news is there are some simple ways that you can make social media content creation easy and breezy! Here are some of my favourite tips for making social media easy and effective.

Do you find yourself wondering what you can share on your social media channels? Social media rules, regulations and guidelines can vary between modalities, associations and even countries. So it’s no surprise that many pracs give up on social media altogether!

Let’s take a closer look at what you can share via social media, and what you need to think twice about.

Your website is an important part of your business and marketing efforts. If you’re not feeling proud of it, you’re less likely to send followers there. And if you’re less likely to send people there, you’re less likely to have paying clients booking in.

Instead of overhauling it completely, updating it can be a great solution. Let’s look at 5 ways that you can refresh your practitioner website, even if you’re not very ‘techy’.

Is putting together a freebie for your followers on your never-ending to-do list? Or maybe you’ve seen another health prac gather hundreds of new followers by sharing their opt-in offer?

It can feel overwhelming to create your first freebie, especially if you’re new to online marketing. But there are some simple steps to keep in mind if you want to craft a free offer that is irresistible to your ideal clients.

Does your logo pop and catch a follower’s attention - or does it leave them feeling apathetic at best?

The right logo is not just a pretty picture. A logo crafted to your branding and message is like the Bat-Signal in the Gotham skies - it calls out to exactly who you are looking for.

Let’s take a look at what your logo might be saying about your business and what you can do about it.

Is your brand feeling a little lacklustre right now? Or are you considering up-levelling your branding because you’ve heard it can make the world of difference?

A brand that doesn’t fit you or your business has the potential to push away the clients you want to work with. But a brand that fits you like a glove can attract the right clients and convey who you are as a practitioner.

Health practitioners wear many hats. Thanks to the improvement in website platforms, many pracs are now wearing the hat of ‘website designer’ and ‘copywriter’.

Unfortunately, there are many stumbling blocks when it comes to a beautifully designed website that calls in your ideal clients. Let’s take a look at some of the most common mistakes practitioners make when it comes to their website design and content.

More health practitioners are venturing into the world of online business than ever. If you’re new to working online, you might feel overwhelmed with all of the options available.

That’s why I’ve brought together a list of what you need to run a successful online clinic, as well as the steps that will take you to the next level.

Recent developments with COVID-19 have shown how important it is for health professionals to have access to the means to work remotely, allowing them to confer with patients and other medical practitioners from wherever they are. The question is: which software, Zoom or Loom, provides allied health practitioners with the best solutions for their practice and to provide webinars or other educational services.

Increasing your website’s visibility requires that you use SEO-targeting tools. Squarespace and other website building sites include some features but you will also need to use other tools to optimize your SEO strategy. Bear in mind that search engines do frequently change their technology and you will also need to keep abreast with these for maximum SEO efficiency.

Canva and social media graphics that are always on-brand give your business that professional look and trust factor.

One of the most versatile tools for practitioners and small businesses is Canva because it allows you to stay on brand as you create everything for your business. Canva is both intuitive and affordable.

Anybody who has used Microsoft Word or Google Doc can easily understand Canva and it allows a small business owner to stay completely on-brand with all social media campaigns at a very affordable annual price.

Social media and Google ads are reliant on the algorithms, and you may not always reach everyone. They are also expensive, but email is much cheaper, albeit a bit harder to master. With email, your list of clients receives your news and offers, no matter what, and this helps you build a relationship of trust with them. People prefer to support practitioners and businesses that they trust.

In our modern world of judging by appearance, it’s natural for many of us to be shy and hide behind our business logo. But one of the best things you can do for your business is to show the face behind the business – your face.

When you venture into the online world, SEO is one of the first unfamilar terms to turn up on your radar. But what is SEO, or Search Engine Optimisation, and why should you care about it? Let’s go over the basics of what you need to know.

When you’re a new practitioner, creating a website is bound to be on your to-do list. Even as a seasoned prac, you may be looking to rebuild your start or completely start from scratch. But websites aren’t as simple as you might hope. There are a few different options for platforms to build your site on.

Once you decide it's time to create a website for your business, a whole range of new questions pop up. The first one is almost always: where and how do I host my website?

When you head out into the world of websites, hosting is a common stumbling block for many people. You might just sign up with the first host you come across.

Or pick the cheapest option to save a few dollars.

Or the one recommended by your sister's husband's colleague.

It can all be a bit confusing, and there are pro's and con's to most options out there. So how do you choose the right host for your business?